Anyways, chapter 2 of EA throws all sorts of examples of pathos out at its opening. Apparently, this is why we buy old cars or weird clothing. It says we do these things because we fall in love minute details in whatever object it is. In most cases, these arguments are only successful because people are acting on impulse, a sort of knee-jerk reaction-type thing. "OH! That shirt has a great color to it!" Once you have the shirt at home, yeah, the color's nice, but you start to realize other things about it. Eventually, you come to the conclusion that the shirt you picked out is horrendous.
It's pretty obvious as to how emotional arguments function: they appeal to our emotions. It works the same way with powerful people. If they want more people to be behind them, to like them, they're going to center their speeches around things that affect people emotionally, while still (hopefully) getting their message across. This is precisely how Obama gained so many followers (no, not on tumblr:( ). Right from the get-go, Obama based his whole self around HOPE. Hope was just what everyone needed after the last presidency, and Obama held to that.
Emotional arguments don't always need words to make them powerful. Moving pictures or videos can have extreme effects on people without using a single word. Sometimes, though, words are necessary for understanding the argument.
Okay, now humor, my favorite:) Humor can be added to an argument, when necessary, to "tenderize them meat." When utilizing humor, an argument can be much more easily accepted, or at least more easily heard. It's like breaking the ice when you meet new people. "New to this argument? Here's a joke! Now you can choke the rest down."
Finally, you don't want your audience to be reduced to tears from your argument. Yeah, you're supposed to toy with their emotions a little, but there's a fine line between appealing to certain emotions and manipulating them.So, I don't think you need to watch this video to know what it's about. And how it destroys your heart. This stupid commercial has an astounding effect on people's emotions. I cried the first time I saw it. Between Sarah McLachlan's voice and the little clips of poor abused animals, I was hysterical. I'm sure plenty of you were to, so shut up.
Yeah, so if this isn't a good example of arguing using pathos, Lawd help me, I don't know what is.